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Services
Gill Consulting assists universities and business partners in their quest to implement high-value affinity partnerships and elevated trademark licensing programs.
Schedule a consultation today to learn more.
Gill Consulting excels at:
- Market analysis and benchmarking
- Prospect planning and new partner acquisition
- University and partner cultivation and identification
- Value proposition development
- Proposal development that drives revenue and other value-added benefits
- Trademark licensing program development
- Product category management for exclusive and semi-exclusive arrangements
- RFP creation and implementation
- Bid assessments and valuations
- Contract negotiations
- Stakeholder management and communication planning
- Partnership marketing and communications plans
- Sponsorship asset identification and valuation
- Contract implementation blueprints, including operational mapping, communication strategies, university unit alignment planning, and sponsorship execution roadmaps
- Relationship management strategies
- Contract renewal and termination strategies
- Contract performance monitoring strategies, including KPI development and data reporting requirements
- Sponsorship training and capacity building
- Navigating unique revenue models, including revenue share arrangements, IP licensing development and monetization, discounts, in-kind or donations of goods or services, co-managed funds, and other value-added benefits
Gill Consulting has experience developing sponsorships and trademark licensing programs with universities and:
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Advertising and digital signage
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Athletic sideline apparel and hard goods
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Bookstores
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Campus retail stores and athletic team stores
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Financial institutions
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Graduation regalia
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Healthcare
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Insurance
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Multi-media rights
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Pouring rights/beverages
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Technology
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Trademark licensing
Custom Solutions Inquiry
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